Guest Speaker on Mobile at Fashion Exposed
I’m excited to be invited to speak at the business seminar line up talking all thing mobile for retail. Find out more and catch my pre-seminar interview on the Fashion Exposed Blog.
Jeans West launches in-store iPad app
Jeans West has the largest range of denim in Australia. Great for choice, but not so great for decision-making. To help customers through the decision process, Jeans West have created an iPad app that hooks up to a large screen in front of the wall of jeans. It guides customers through choices of occasion, style, wash or specialty jean, and …
Virtual Footwear Wall for Adidas takes out innovation award
A ground-breaking ‘virtual wall’ has won a global award for innovation. Adidas’ unique Virtual Footwear Wall has taken out the Retail Innovation Award for Business. The concept essentially combines the digital and physical world to create an in-store, on-shelf experience which is truly unique. Check out the video below to see it in action. More about the project on Fast …
Trend Briefing: Retail Renaissance
The September Trend Briefing from trendwatching.com on RETAIL RENAISSANCE is just released, outlining why consumers will enjoy shopping for your products and services in the ‘real world’ more than ever. Featuring 19 clearly defined sub-trends and 50+ examples from brands such as Singtel, Tesco, Gap, Burberry, Sony, Kraft, Shiseido, Levi’s and many more. Read the report here
50+ iPad Apps for the Fashionista
Each time someone gets a shiny new iPad – the same question. What apps should I download? After compiling a list for a fashion client, Mobile Muse founder Carol Barton thought she’d share the list.
Mobile Muse Powers LMFF iPad Kiosks
L’Oreal Melbourne Fashion Festival (LMFF) is the world’s largest consumer fashion event and an annual celebration of fashion, design, business and creative endeavour. In an initiative to showcase new and innovative ways for retailers to connect with consumers, this year we provided iPad kiosks at particular venues. Attendees were able to use the iPad kiosks to catch up on or …
iPad 2 Augmented Reality Mirror App
What’s the big about adding a camera to the iPad? Well, it opens a whole new world of possibilities for brands. Total Immersion, a global leader in augmented reality, recently revealed the first augmented reality application developed for the iPad 2. This playful application titled, “AR Magic Mirror” gives users a selection of wacky virtual hairstyles, glasses and accessories to …
Fashion Brands with an iPhone App
Was 2010 the year fashion brands branched out into new communication channels? Yep. Well, some. Here’s a list of fashion brands who launched an iPhone app this year:
LMFF Business Seminar Highlights 2010
Mobile Muse loves being a L’Oreal Melbourne Fashion Festival partner. If you missed some of the business events this year, here are a few highlights. The video features sound bytes from: Francisco Costa, Worldwide Creative Director, Calvin Klein Paul Bennett, Chief Creative Officer, IDEO Sojin Lee, Co-Founder, Fashion Air Christian Blanckaert, Former Executive VP, Hermes International Paris Sarah Curran, CEO, …
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