Catch Talulah at MBFF
Talulah launches their 2012 spring collection at Mercedes Benz Fashion Festival Sydney.
Jeans West launches in-store iPad app
Jeans West has the largest range of denim in Australia. Great for choice, but not so great for decision-making. To help customers through the decision process, Jeans West have created an iPad app that hooks up to a large screen in front of the wall of jeans. It guides customers through choices of occasion, style, wash or specialty jean, and …
Virtual Footwear Wall for Adidas takes out innovation award
A ground-breaking ‘virtual wall’ has won a global award for innovation. Adidas’ unique Virtual Footwear Wall has taken out the Retail Innovation Award for Business. The concept essentially combines the digital and physical world to create an in-store, on-shelf experience which is truly unique. Check out the video below to see it in action. More about the project on Fast …
Window Shopping Using Augmented Reality
Net-a-porter has been ahead of the game in their use of technology for a while now. They were one of the first to launch an iPhone app, produce an iPad magazine edition each fortnight and recently launched a Window Shopping app to create a virtual pop up store for Fashion Night Out in New York. Customers could shop the season’s …
50+ iPad Apps for the Fashionista
Each time someone gets a shiny new iPad – the same question. What apps should I download? After compiling a list for a fashion client, Mobile Muse founder Carol Barton thought she’d share the list.
Top Shop Introduces Augmented Reality Changerooms
Mega-fashion brand TOPSHOP has recently launched an augmented reality shopping tool in Moscow, TOPSHOP Kinect, that helps customers try on their collection outside a dressing room using virtual mirrors. A user poses with their arms above their heads to allow Kinect to take a photo. Customers can then motion their hands to try on the different styles programmed into the …
Fashion Brands with an iPhone App
Was 2010 the year fashion brands branched out into new communication channels? Yep. Well, some. Here’s a list of fashion brands who launched an iPhone app this year:
LMFF Business Seminar Highlights 2010
Mobile Muse loves being a L’Oreal Melbourne Fashion Festival partner. If you missed some of the business events this year, here are a few highlights. The video features sound bytes from: Francisco Costa, Worldwide Creative Director, Calvin Klein Paul Bennett, Chief Creative Officer, IDEO Sojin Lee, Co-Founder, Fashion Air Christian Blanckaert, Former Executive VP, Hermes International Paris Sarah Curran, CEO, …
Fashion Embraces Mobile Apps
In a recent article on Mashable 5 Ways Social Media Changed Fashion in 2009 Macala Wright Lee, CEO of FashionablyMarketing.Me highlights the prevalence of fashion brands taking “there’s an app for that!” to heart. Yes, we’ve noticed that too (however less so for Australian fashion brands, but we hope to change that very soon). 5 key trends for 2009 included: …
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