A ground-breaking ‘virtual wall’ has won a global award for innovation.
Adidas’ unique Virtual Footwear Wall has taken out the Retail Innovation Award for Business.
The concept essentially combines the digital and physical world to create an in-store, on-shelf experience which is truly unique.
Check out the video below to see it in action. More about the project on Fast Company
Not quite sure how it figures out if you’re male or female though. Mmmm…