Jeans West has the largest range of denim in Australia. Great for choice, but not so great for decision-making.
To help customers through the decision process, Jeans West have created an iPad app that hooks up to a large screen in front of the wall of jeans. It guides customers through choices of occasion, style, wash or specialty jean, and shows what the jeans look like worn, even recommending other styles.
View the app in action here.